Why Houwzer Launched This Nonprofit Fund for Low-Income, First-Time Homebuyers

Tech-enabled real estate brokerage Houwzer this week launched the RiseUp Fund, a nonprofit to bring grants and resources to low- to moderate-income first-time homebuyers.

The Center City company’s new program comes amid a still-hot housing market and the recent re-up of the Philadelphia Housing Development Corp.’s own $10,000 grant program for first-time homebuyers, Philly First Home.

The fund, which receives $100 from every Houwzer transaction, launched first in Philly, with plans to expand to Houwzer’s other markets, DC and Baltimore next year, and Florida in 2023. Recipients of RiseUp funds get $5,000 in grants for down payments or closing costs, and go through first-time buyer educational courses.

Those eligible are considered ALICE (asset limited, income constrained and employed), per United Way. These individuals and households are those least likely to grow generational wealth, a process the RiseUp fund is aiming to change. In Philadelphia, the median income for a family in these circumstances is between $31,000 and $84,000. These folks must have saved at least $3,000 but no more than $10,000 and have a minimum credit score of 620 to be eligible for the grant.

“As we continue to navigate one of the most difficult housing climates in history, Houwzer remains committed to leveling the playing field and assuring everyone has the opportunity to achieve the American dream of homeownership,” Mike Maher, Houwzer CEO said in a statement.

Read the full article here.

Clutch Raised $5.25 million and Acquired Chicago Company, Persio

Ambler-based marketing company Clutch has announced its acquisition of Chicago-based company Persio for an undisclosed amount. It also announced a $5.25 million round of funding, bringing the total fundraising to nearly $20 million.

Persio, founded in 2012, is an intelligent mobile promotions platform. It has led hundreds of successful campaigns for retailers with inventive mobile marketing techniques like mobile scratch-and-win offers and promotions for mobile apps. It will add powerful new mobile marketing capabilities to the Clutch platform.

Co-founder Ned Moore will remain CEO of the company, which will retain the Clutch name. Between the company’s Ambler HQ and Persio’s existing offices in Chicago, Clutch will grow to 75 employees.

Per the release, Clutch is now in a position to capture a bigger share of the $32 billion marketing technology industry. Brands are increasingly looking to automate mobile solutions to deliver rewards, coupons, and more. Simultaneously, marketing departments need a technology stack that can do the work of several vendors hired to solve discrete problems.

A strong complement to other channels, SMS marketing has seen increased demand among brands and retailers looking to reach mobile customers in real time. In fact, SMS messages have a 98 percent open rate.

Clutch plans to make the new mobile functionality available to clients in the first quarter of 2017. The transaction closed in December.

In addition to acquiring Persio, the venture-backed company also announced a $5.25 million round of funding. Furthermore, it added a new seat on its board of directors which will be occupied by Philly-based Olivam Partners CEO Larry Stone. Stone is the single investor behind the round. Previous investors in the company include Safeguard Scientifics, which has been consistently investing in the company since 2014.

Read the full article at Technically Philly.

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